100% Food?
2010
This project started with packaged, pre-sliced and pre-prepared fruit and vegetables from the supermarket. The aim was to try and redesign or rethink this food. The project began by trying to turn these fruits and vegetables back into their ‘original’ shape.
What if we don’t know what a natural carrot looks like? ‘100% Fruit & Vegetables?’ strives to alter our conditioned way of thinking into a new way of thinking with a playful comment on the way we buy ‘fresh’ fruit and vegetables from our high street supermarket.
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